About Good Dog
It started with a love of dogs - and a belief they deserve better.
Good Dog began in 2015, when founder Danielle was approaching the end of her degree in Animal Science & Welfare.
She knew she wanted to build a career working with animals, but finding the right path wasn’t straightforward. So she began caring for the pets of friends and family while they were at work or away.
Word quickly spread, recommendations followed, and those first few clients became the beginning of what would grow into Good Dog.
From one person to a Good Dog Family
Today, Good Dog is a dedicated team of animal lovers, carers and welfare advocates looking after dogs across Norwich and the surrounding areas.
While the team has grown, the reason behind Good Dog hasn’t changed:
Every dog is different - and their care should be too.
Some dogs love being part of a group. Others need space. Some have endless energy, while others would happily spend an hour sniffing every blade of grass.
We take the time to understand the individual dog and make thoughtful decisions around what they need.
Our Welfare Approach
Welfare isn’t an add-on. It’s the foundation of what we do.
It’s why our groups are small and carefully matched. Why every new dog starts with an individual introduction. Why we consider personality, confidence and behaviour when planning walks.
And why we’re happy to change plans when circumstances call for it - whether that’s adapting a route, changing a walk to a home visit or giving a dog more space.
We’re not here simply to tire dogs out.
We want them to feel safe, comfortable, understood and fulfilled while they’re with us.
More than Just a Job
Over the years, we’ve been lucky enough to be part of some pretty special journeys - watching nervous dogs find their confidence, helping rescue dogs settle into new routines and getting to know all the quirks and personalities that make each dog unique.
Danielle’s own rescue cocker spaniel, Henry, played a huge part in shaping the way she thinks about welfare. His journey reinforced something she already believed: sometimes the most important thing you can give a dog is time, understanding and the freedom to be themselves.
That philosophy has become part of the DNA of Good Dog.
The People Behind the Paws
We’re proud of the team we’ve built.
Our people bring different experiences, personalities and strengths to Good Dog - from canine rescue and enrichment to training and caring for nervous dogs.
Because your dog doesn’t need a generic pet-care service.
They need people who understand them.
